Data Protection
General Information
The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data with which you can be personally identified. For detailed information on data protection, please refer to our privacy policy listed below this text.
Data Collection on this Website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the "Information on the Responsible Party" section of this privacy policy.
How do we collect your data?
Your data is collected, on the one hand, by you providing it to us. This may include, for example, data you enter into a contact form.
Other data is collected automatically by our IT systems when you visit the website or with your consent. This primarily includes technical data (e.g., internet browser, operating system, or time of page view). This data is collected automatically as soon as you enter this website.
What do we use your data for?
Some of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior.
What Rights Do You Have Regarding Your Data?
You have the right at any time to obtain information free of charge about the origin, recipient, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. Furthermore, you have the right to request the restriction of the processing of your personal data under certain circumstances. Moreover, you have the right to lodge a complaint with the competent supervisory authority.
For this and any further questions regarding data protection, you can contact us at any time.
Analysis Tools and Third-Party Tools
When you visit this website, your browsing behavior can be statistically analyzed. This is primarily done using so-called analysis programs.
Detailed information on these analysis programs can be found in the following privacy policy.
2. Hosting
We host the content of our website with the following provider:
Webflow
The provider is Webflow, Inc., 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA (hereinafter Webflow). When you visit our website, Webflow collects various log files, including your IP addresses.
Webflow is a tool for creating and hosting websites. Webflow stores cookies or other recognition technologies that are necessary for displaying the site, providing certain website functions, and ensuring security (essential cookies).
For details, please refer to Webflow's privacy policy: https://webflow.com/legal/eu-privacy-policy.
The use of Webflow is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in presenting our website as reliably as possible. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's end device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://webflow.com/legal/eu-privacy-policy.
Data Processing
We have concluded a data processing agreement (DPA) with the aforementioned provider. This is a contract required by data protection law that ensures that the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
3. General Information and Mandatory Disclosures
Privacy
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.
When you use this website, various personal data are collected. Personal data are data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.
Please note that data transmission over the Internet (e.g., when communicating by email) may have security vulnerabilities. Complete protection of data from third-party access is not possible.
Information on the Controller
The controller for data processing on this website is:
upgreight Ltd.
Represented by: Julian Ortler
Palaion Patron Germanou, 11
8011, Paphos
Cyprus
Phone: +39 342 5631664
E-Mail: julian@upgreight.com
The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g., names, email addresses, etc.).
Storage Period
Unless a more specific storage period has been mentioned within this privacy policy, your personal data will remain with us until the purpose for data processing ceases to apply. If you assert a legitimate request for deletion or revoke consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, deletion will occur after these reasons cease to exist.
General Information on the Legal Bases for Data Processing on This Website
If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, provided that special categories of data according to Art. 9 para. 1 GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing also takes place on the basis of Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or to access information on your end device (e.g. via device fingerprinting), data processing also takes place on the basis of Section 25 para. 1 TTDSG. Consent can be revoked at any time. If your data is required for the fulfillment of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if it is necessary for compliance with a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also take place on the basis of our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. Information on the respective legal bases applicable in individual cases can be found in the following paragraphs of this privacy policy.
Note on Data Transfer to the USA and Other Third Countries
Among other things, we use tools from companies based in the USA or other third countries that are not secure under data protection law. If these tools are active, your personal data may be transferred to these third countries and processed there. We would like to point out that a level of data protection comparable to that in the EU cannot be guaranteed in these countries. For example, US companies are obliged to hand over personal data to security authorities without you, as the data subject, being able to take legal action against this. It cannot therefore be ruled out that US authorities (e.g. intelligence services) may process, evaluate and permanently store your data located on US servers for surveillance purposes. We have no influence over these processing activities.
Revocation of Your Consent to Data Processing
Many data processing operations are only possible with your express consent. You can revoke any consent you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)
IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR FOR THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).
Right to Lodge a Complaint with the Competent Supervisory Authority
In the event of GDPR violations, data subjects have the right to lodge a complaint with a supervisory authority, particularly in the Member State of their habitual residence, place of work, or the place of the alleged infringement. This right to complain exists without prejudice to any other administrative or judicial remedies.
Right to Data Portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract delivered to yourself or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if it is technically feasible.
Information, Erasure, and Rectification
Within the framework of applicable legal provisions, you have the right at any time to free information about your stored personal data, their origin and recipients, and the purpose of data processing, and, if applicable, a right to rectification or erasure of this data. For this and for further questions on personal data, you can contact us at any time.
Right to Restriction of Processing
You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this. The right to restriction of processing applies in the following cases:
- If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
- If the processing of your personal data was or is unlawful, you can request the restriction of data processing instead of erasure.
- If we no longer need your personal data, but you require them for the establishment, exercise, or defense of legal claims, you have the right to request the restriction of the processing of your personal data instead of erasure.
- If you have lodged an objection pursuant to Art. 21 (1) GDPR, a balancing of your and our interests must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, these data – apart from their storage – may only be processed with your consent or for the establishment, exercise, or defense of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or a Member State.
SSL or TLS Encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the address bar of your browser changing from "http://" to "https://" and by the padlock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
4. Data Collection on this Website
Cookies
Our internet pages use so-called "cookies". Cookies are small data packets and do not cause any damage to your device. They are stored either temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted after your visit ends. Persistent cookies remain stored on your device until you delete them yourself or an automatic deletion occurs through your web browser.
In some cases, cookies from third-party companies may also be stored on your device when you visit our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g., cookies for processing payment services).
Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies are used to evaluate user behavior or display advertising.
Cookies that are necessary for carrying out the electronic communication process, for providing certain functions you desire (e.g., for the shopping cart function), or for optimizing the website (e.g., cookies for measuring web audience) (essential cookies), are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing essential cookies for the technically flawless and optimized provision of its services. If consent for the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG); consent can be revoked at any time.
You can configure your browser to inform you about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases or generally, as well as to activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.
If cookies from third-party companies or for analytical purposes are used, we will inform you separately about this within the scope of this privacy policy and, if necessary, request your consent.
Contact form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provided there, will be stored by us for the purpose of processing the inquiry and for any follow-up questions. We will not share this data without your consent.
The processing of this data is based on Art. 6 para. 1 lit. b GDPR, if your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this was requested; consent can be revoked at any time.
The data you enter in the contact form will remain with us until you request its deletion, revoke your consent for storage, or the purpose for data storage ceases to apply (e.g., after your inquiry has been fully processed). Mandatory legal provisions – especially retention periods – remain unaffected.
Email or Phone Inquiry
If you contact us by email or phone, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of handling your request. We will not share this data without your consent.
The processing of this data is based on Art. 6 para. 1 lit. b GDPR, if your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this was requested; consent can be revoked at any time.
The data you send us via contact inquiries will remain with us until you request its deletion, revoke your consent for storage, or the purpose for data storage ceases to apply (e.g., after your request has been fully processed). Mandatory legal provisions – especially statutory retention periods – remain unaffected.
Communication via WhatsApp
For communication with our customers and other third parties, we use, among other things, the instant messaging service WhatsApp. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Communication takes place via end-to-end encryption (peer-to-peer), which prevents WhatsApp or other third parties from gaining access to the communication content. However, WhatsApp does receive access to metadata generated during the communication process (e.g., sender, recipient, and time). We also point out that, according to WhatsApp's own statements, it shares its users' personal data with its US-based parent company, Meta. Further details on data processing can be found in WhatsApp's privacy policy at: https://www.whatsapp.com/legal/#privacy-policy.
The use of WhatsApp is based on our legitimate interest in fast and effective communication with customers, prospective customers, and other business and contractual partners (Art. 6 para. 1 lit. f GDPR). If corresponding consent has been requested, data processing is carried out exclusively on the basis of consent; this can be revoked at any time with effect for the future.
The communication content exchanged between and on WhatsApp remains with us until you request us to delete it, revoke your consent for storage, or the purpose for data storage ceases to apply (e.g., after your request has been processed). Mandatory legal provisions – especially retention periods – remain unaffected.
5. Social Media
Elements of the social network Facebook are integrated into this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.
An overview of Facebook social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE.
If the social media element is active, a direct connection is established between your device and the Facebook server. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook "Like" button while logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate your visit to this website with your user account. Please note that, as the provider of these pages, we have no knowledge of the content of the transmitted data or its use by Facebook. Further information on this can be found in Facebook's privacy policy at: https://de-de.facebook.com/privacy/explanation.
Insofar as consent has been obtained, the aforementioned service is used on the basis of Art. 6 para. 1 lit. a GDPR and § 25 TTDSG. Consent can be revoked at any time. Insofar as no consent has been obtained, the service is used on the basis of our legitimate interest in achieving the broadest possible visibility in social media.
Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of data and its transfer to Facebook. The processing carried out by Facebook after the transfer is not part of the joint responsibility. Our joint obligations have been laid down in an agreement on joint processing. You can find the wording of the agreement at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g., requests for information) regarding data processed by Facebook directly with Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.
Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.
Functions of the Instagram service are integrated into this website. These functions are offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
If the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thereby receives information about your visit to this website.
If you are logged into your Instagram account, by clicking the Instagram button, you can link the content of this website to your Instagram profile. This allows Instagram to associate your visit to this website with your user account. Please note that, as the provider of these pages, we have no knowledge of the content of the transmitted data or its use by Instagram.
If consent has been obtained, the aforementioned service is used on the basis of Art. 6 para. 1 lit. a GDPR and Section 25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, the service is used on the basis of our legitimate interest in achieving the broadest possible visibility on social media.
Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of data and its transfer to Facebook or Instagram. The subsequent processing by Facebook or Instagram after the transfer is not part of the joint responsibility. Our joint obligations have been laid down in a joint processing agreement. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook and Instagram products. Data subject rights (e.g., requests for information) regarding data processed by Facebook or Instagram can be asserted directly with Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381.
Further information can be found in Instagram's privacy policy: https://instagram.com/about/legal/privacy/.
This website uses elements of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Each time a page of this website containing LinkedIn elements is accessed, a connection to LinkedIn's servers is established. LinkedIn is informed that you have visited this website with your IP address. If you click the LinkedIn "Recommend" button and are logged into your LinkedIn account, LinkedIn can associate your visit to this website with you and your user account. We point out that, as the provider of these pages, we have no knowledge of the content of the transmitted data or its use by LinkedIn.
If consent has been obtained, the aforementioned service is used on the basis of Art. 6 para. 1 lit. a GDPR and Section 25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, the service is used on the basis of our legitimate interest in achieving the broadest possible visibility on social media.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/help/linkedin/answer/62538/datenubertragung-aus-der-eu-dem-ewr-und-der-schweiz?lang=de
Further information can be found in LinkedIn's privacy policy at: https://www.linkedin.com/legal/privacy-policy.
6. Analytics Tools and Advertising
Google Tag Manager
We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is a tool that allows us to integrate tracking or statistics tools and other technologies into our website. Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It merely serves to manage and deploy the tools integrated through it. However, Google Tag Manager collects your IP address, which may also be transferred to Google's parent company in the United States.
The use of Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the quick and easy integration and management of various tools on their website. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's end device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, time spent on site, operating systems used, and the user's origin. This data is assigned to the respective end device of the user. No assignment to a user ID takes place.
Furthermore, with Google Analytics, we can, among other things, record your mouse and scroll movements and clicks. Google Analytics also uses various modeling approaches to supplement the collected data sets and employs machine learning technologies for data analysis.
Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there.
The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG. Consent can be revoked at any time.
The data transfer to the USA is based on the Standard Contractual Clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
IP Anonymization
We have activated the IP anonymization function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Browser Plugin
You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
You can find more information on how Google Analytics handles user data in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Data Processing
We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads allows us to display advertisements in the Google search engine or on third-party websites when the user enters specific search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available to Google (e.g., location data and interests) (audience targeting). As website operators, we can quantitatively evaluate this data by, for example, analyzing which search terms led to the display of our advertisements and how many ads resulted in corresponding clicks.
The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.
Google Ads Remarketing
This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads Remarketing allows us to assign people who interact with our online offering to specific target groups, in order to then display interest-based advertising to them within the Google advertising network (remarketing or retargeting).
Furthermore, advertising target groups created with Google Ads Remarketing can be linked with Google's cross-device functions. This allows interest-based, personalized advertising messages, which were adapted to you based on your previous usage and browsing behavior on one device (e.g., mobile phone), to also be displayed on another of your devices (e.g., tablet or PC).
If you have a Google account, you can object to personalized advertising via the following link: https://www.google.com/settings/ads/onweb/.
The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
Further information and the privacy policy can be found in Google's privacy statement at: https://policies.google.com/technologies/ads?hl=de.
Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Conversion Tracking allows Google and us to determine whether a user has performed specific actions. For example, we can evaluate how often certain buttons on our website were clicked and which products were viewed or purchased particularly frequently. This information is used to generate conversion statistics. We learn the total number of users who clicked on our ads and what actions they performed. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification.
The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
More information on Google Conversion Tracking can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de.
Facebook Pixel
This website uses Facebook's visitor action pixels for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.
This allows the behavior of website visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This enables the effectiveness of Facebook ads to be evaluated for statistical and market research purposes, and future advertising measures to be optimized.
The data collected is anonymous to us as the operator of this website; we cannot draw conclusions about the identity of the users. However, the data is stored and processed by Facebook, making it possible to link it to the respective user profile, and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Policy. This allows Facebook to enable the display of advertisements on Facebook pages and outside of Facebook. We, as the website operator, cannot influence this use of the data.
The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Your consent can be revoked at any time.
Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of data and its transfer to Facebook. The processing carried out by Facebook after the transfer is not part of the joint responsibility. The obligations incumbent upon us jointly have been laid down in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. Data subject rights (e.g., requests for information) regarding data processed by Facebook can be asserted directly with Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.
Further information on the protection of your privacy can be found in Facebook's data protection notices: .
You can also deactivate the "Custom Audiences" remarketing function in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
Facebook Custom Audiences
We use Facebook Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
When you visit or use our websites and apps, utilize our free or paid services, transmit data to us, or interact with our company's Facebook content, we collect your personal data. If you give us consent to use Facebook Custom Audiences, we will transmit this data to Facebook, which Facebook can then use to display relevant advertisements to you. Furthermore, target audiences can be defined with your data (Lookalike Audiences).
Facebook processes this data as our processor. Details can be found in Facebook's terms of use: https://www.facebook.com/legal/terms/customaudience.
The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Your consent can be revoked at any time.
Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/terms/customaudience and https://www.facebook.com/legal/terms/dataprocessing.
LinkedIn Insight Tag
This website uses the LinkedIn Insight Tag. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Data processing by LinkedIn Insight Tag
With the help of the LinkedIn Insight Tag, we receive information about the visitors to our website. If a website visitor is registered with LinkedIn, we can, among other things, analyze the professional key data (e.g., career level, company size, country, location, industry, and job title) of our website visitors and thus better align our page with the respective target groups. Furthermore, with the help of LinkedIn Insight Tags, we can measure whether visitors to our websites make a purchase or perform another action (conversion tracking). Conversion tracking can also be done across devices (e.g., from PC to tablet). LinkedIn Insight Tag also offers a retargeting function, which allows us to display targeted advertising to visitors of our website outside the website, with no identification of the advertising recipient taking place according to LinkedIn.
LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser properties, and time of access). IP addresses are either truncated or (if used to reach LinkedIn members across devices) hashed (pseudonymized). Direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data is then deleted within 180 days.
The data collected by LinkedIn cannot be assigned to specific individuals by us as the website operator. LinkedIn will store the collected personal data of website visitors on its servers in the USA and use it for its own advertising purposes. For details, please refer to LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.
Legal Basis
If consent has been obtained, the aforementioned service is used exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, this service is used on the basis of Art. 6 para. 1 lit. f GDPR; the website operator has a legitimate interest in effective advertising measures, including social media.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.
Objection to the use of LinkedIn Insight Tag
You can object to the analysis of user behavior and targeted advertising by LinkedIn via the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To avoid a link between data collected on our website by LinkedIn and your LinkedIn account, you must log out of your LinkedIn account before visiting our website.
7. Plugins and Tools
YouTube with enhanced privacy
This website embeds YouTube videos. The operator of the pages is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
We use YouTube in enhanced privacy mode. According to YouTube, this mode ensures that YouTube does not store any information about visitors to this website before they watch the video. However, the enhanced privacy mode does not necessarily exclude the sharing of data with YouTube partners. Thus, YouTube establishes a connection to the Google DoubleClick network – regardless of whether you watch a video.
As soon as you start a YouTube video on this website, a connection to YouTube's servers is established. The YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.
Furthermore, after starting a video, YouTube may store various cookies on your device or use similar recognition technologies (e.g., device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to collect video statistics, improve user-friendliness, and prevent fraud attempts.
After a YouTube video starts, further data processing operations may be triggered over which we have no control.
The use of YouTube is in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's end device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Further information on data protection at YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de.
Vimeo without tracking (Do-Not-Track)
This website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.
When you visit one of our pages equipped with Vimeo videos, a connection to Vimeo's servers is established. The Vimeo server is informed which of our pages you have visited. Vimeo also obtains your IP address. However, we have configured Vimeo so that it will not track your user activities or set any cookies.
The use of Vimeo is in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.
Data transfer to the USA is based on the EU Commission's standard contractual clauses and, according to Vimeo, on "legitimate business interests". Details can be found here: https://vimeo.com/privacy.
Further information on the handling of user data can be found in Vimeo's privacy policy at: https://vimeo.com/privacy.
Google Fonts (local hosting)
This site uses so-called Google Fonts, provided by Google, for a uniform display of fonts. The Google Fonts are installed locally. No connection to Google servers is established in this process.
Further information on Google Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.
Zapier
We have integrated Zapier on this website. The provider is Zapier Inc., Market St. #62411, San Francisco, CA 94104-5401, USA (hereinafter Zapier).
Zapier allows us to link and synchronize various functionalities, databases, and tools with our website. This makes it possible, for example, to automatically publish content from our website on our social media channels or to export content from marketing and analytics tools. Depending on the functionality, Zapier may also collect various personal data.
The use of Zapier is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the most effective integration possible of the tools used. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's end device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://zapier.com/tos.